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How Much Should Your Nonprofit be Spending on Marketing

by Sara Lowe

Did you know that for-profit businesses spend an average of 10% of their budgets on marketing, and nonprofits spend an average of 3%? The truth is that nonprofits are in a tough spot. They function based on funding from donors, yet donors don’t want to necessarily see their money going towards an ad campaign, but […]

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Content Writing

5 Best Email Marketing Tools for Nonprofits

by Sara Lowe

Email marketing is a powerful tool that your nonprofit can use to further engage your audience while spending minimal effort online. Through tailored, auto-generated emails, your organization can easily thank your donors, attract more volunteers, and spread your mission to a wider audience. It is very important to choose a solid software in order to […]

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Content Writing

How to Make Awesome Blog Content for your Nonprofit

by Sara Lowe

We all should be familiar with the term SEO by now and know that it’s what determines your ranking on search engines. However, how do you get good SEO? What are some of the necessary factors so that Google will recognize you have a trustworthy, user-friendly website? Arguably one of the most important factors to […]

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Content Writing

How Artificial Intelligence is Transforming SEO

by Sara Lowe

Search Engine Optimization (SEO) is one of the most important factors of bringing traffic to your website and, in turn, converting website visitors into buyers, subscribers, or returning visitors. Fortunately, with the advancement of artificial intelligence (AI), search engines are becoming smarter and more human-friendly. However, this means that you will have to change how […]

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